The Advocacy Stage of the marketing funnel is where satisfied customers become vocal supporters of a brand, helping to drive new business through word-of-mouth and referrals. This stage is critical because advocacy leverages the trust and credibility of existing customers to influence potential buyers. People are far more likely to trust recommendations from friends, family, or online reviews than traditional advertising. A strong advocacy program not only brings in new customers at a lower cost but also reinforces loyalty among existing ones. When customers feel valued and connected to a brand, they are more likely to share their positive experiences, creating a cycle of organic growth and sustained brand success.

Tactics in the Advocacy stage focus on encouraging and amplifying customer recommendations. Referral programs that reward customers for bringing in new buyers can incentivize word-of-mouth marketing. Encouraging user-generated content, testimonials, and social media shares helps spread authentic brand messages. Businesses can also cultivate brand ambassadors or influencers who genuinely love the product and are willing to promote it. Engaging with advocates through exclusive events, VIP communities, or early access to new products further strengthens their connection to the brand. By nurturing these relationships and making advocacy rewarding, businesses can transform their most loyal customers into powerful marketing assets.

Nice job! Two of the three are brand advocates -- telling everyone they know! The third one still loves you -- she's still a customer. We'll work on getting her onboard as an advocate! Maybe a Loyalty Program or a Referral Program will do the trick!