MAMA's Approach
About MAMA
MAMA serves as a true marketing partner, invested in its clients’ long-term growth. By delivering customized strategies, expert execution, and adaptable solutions, MAMA helps businesses navigate an ever-changing marketing landscape with confidence. Its collaborative, client-centric model not only saves time and resources but also enables organizations to focus on their core strengths while MAMA handles the complexities of marketing strategy and execution.
Click here for more detail on how we're organized for your success.
Focus on Outcomes, not Strategies!
MAMA's approach to marketing starts with an analysis of your current situation -- not just your marketing, but your business goals -- as the true performance indicators of your marketing efforts are how they effect your growth.
We will start by reviewing (or creating) your Business Model Canvas to ensure that your marketing goals are addressing all aspects of it -- and use a SWOT analysis to uncover strengths, weaknesses, opportunities, and threats impacting your success.
From there, we will address the Marketing Funnel, and look at each stage (Awareness, Interest, Consideration, Conversion, Retention, and Advocacy) to pinpoint where potential customers are dropping off.
Marketing challenges arise at every stage of the funnel, preventing businesses from effectively guiding prospects toward becoming loyal customers.
MAMA's Approach
Attention to detail at every stage of the Marketing Funnel
Marketing is ineffective unless all stages of the marketing funnel — Awareness, Interest, Consideration, Conversion, Retention, and Advocacy
are addressed, because each stage plays a crucial role in guiding potential customers toward purchases and long-term brand loyalty.
Businesses often focus on strategies (e.g. Social Media, SEO) -- not where those strategies fit into the funnel -- thereby making the mistake of addressing only some stages of the funnel and losing prospective clients along the way.
So, instead of focusing on the strategies -- MAMA helps you see how those strategies fit into the Marketing Funnel - and shifts the focus on your desired outcomes!
The Awareness Stage
Attract potential customers and build brand visibility.
The Interest Stage
Engage and educate potential customers on your offerings.
The Consideration Stage
Help potential customers evaluate your products and services.
The Conversion Stage
Turn your prospects into paying customers.
The Retention Stage
Keep customers engaged and build loyalty.
The Advocacy Stage
Turn satisfied customers into raving fans and advocates.
