Smart Marketing Moves in a Down Economy: How to Stay Relevant and Drive ROI When Budgets Tighten

Smart Marketing Moves in a Down Economy: How to Stay Relevant and Drive ROI When Budgets Tighten

Smart Marketing Moves in a Down Economy: How to Stay Relevant and Drive ROI When Budgets TightenPatrick Chambers, IXI
Published on: 07/22/2025

When the economy takes a downturn, consumer behavior often shifts dramatically—budgets tighten, priorities change, and purchasing decisions become more cautious. For businesses, this presents both a challenge and an opportunity.

MarketingDigital MarketingFractional CMO
How to Craft a Winning Marketing Plan for the Next Quarter

How to Craft a Winning Marketing Plan for the Next Quarter

How to Craft a Winning Marketing Plan for the Next QuarterPatrick Chambers, IXI
Published on: 07/22/2025

A successful quarter starts with a solid plan—but many small businesses either skip this step or make their plans too vague to be actionable. A quarterly marketing plan focuses your efforts, sets measurable goals, and aligns your team on what matters most.

MarketingDigital Marketing
Email Marketing Still Works—Here’s How to Do It Right

Email Marketing Still Works—Here’s How to Do It Right

Email Marketing Still Works—Here’s How to Do It Right

Patrick Chambers, IXI
Published on: 07/14/2025

Despite endless new platforms and algorithms, email marketing remains one of the most effective tools for nurturing leads, driving sales, and building customer loyalty. Why? Because it’s direct, personal, and completely under your control. But not all email marketing is created equal—and small businesses often struggle to find the right rhythm, content, and strategy.

MarketingDigital Marketing
Aligning Nonprofit Goals with Effective Digital Marketing Strategies

Aligning Nonprofit Goals with Effective Digital Marketing Strategies

Aligning Nonprofit Goals with Effective Digital Marketing Strategies
Patrick Chambers, IXI
Published on: 07/13/2025

In today’s digital age, nonprofits must leverage strategic marketing to amplify their missions, increase awareness, and drive engagement ...

MarketingDigital MarketingNonprofit Marketing