Smart Marketing Moves in a Down Economy: How to Stay Relevant and Drive ROI When Budgets Tighten

Smart Marketing Moves in a Down Economy: How to Stay Relevant and Drive ROI When Budgets Tighten

Smart Marketing Moves in a Down Economy: How to Stay Relevant and Drive ROI When Budgets TightenPatrick Chambers, IXI
Published on: 07/22/2025

When the economy takes a downturn, consumer behavior often shifts dramaticallyโ€”budgets tighten, priorities change, and purchasing decisions become more cautious. For businesses, this presents both a challenge and an opportunity.

MarketingDigital MarketingFractional CMO
What Is a Fractional CMOโ€”and Does Your Business Need One?

What Is a Fractional CMOโ€”and Does Your Business Need One?

What Is a Fractional CMOโ€”and Does Your Business Need One?Patrick Chambers, IXI
Published on: 07/08/2025

In todayโ€™s fast-paced business landscape, small and mid-sized companies often struggle to keep up with evolving marketing demands ...

MarketingFractional CMO
How to Integrate a Fractional CMO with Your Existing Team

How to Integrate a Fractional CMO with Your Existing Team

How to Integrate a Fractional CMO with Your Existing TeamPatrick Chambers, IXI
Published on: 07/02/2025

Introducing a fractional CMO into your organization might feel like a big shiftโ€”but with the right approach, it can actually strengthen and energize your existing team ...

MarketingDigital MarketingFractional CMO